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Branded: Sharing Jesus with a Consumer Culture

Branded: Sharing Jesus with a Consumer Culture

(Paperback)

by Tim Sinclair

Language: English

SKU: 2095305

     
 

Publisher:Kregel Publications

ISBN-13: 9780825438943


Online Only


Mardel Price $11.99


 

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Description of Branded: Sharing Jesus with a Consumer Culture by Tim Sinclair

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, "Branded" peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

Product: Branded: Sharing Jesus with a Consumer Culture
Author: Tim Sinclair
Binding Type: Paperback
Media Type: Book
Number of Pages: 144
Weight: 0.9 pounds
Length: 7.6 inches
Width: 5.8 inches
Height: 1.4 inches
Publisher: Kregel Publications
Publication Date: June 2011
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