What does it take to be successful in business? Anthony Maybury used to think that in order to be successful in business one must know how to put complex theories into practice. He thought that success required knowledge of advanced mathematics, inventory management equations, and whiz-bang marketing techniques.
But, he made some interesting discoveries. He came to realize that the greatest contributor to his business success was found in life experiences, not textbooks. Mr. Maybury said his business strategy was just "plain old common sense." But, through years observing others in the business world, he realized that his common sense business strategy was not so common after all. Through a series of interviews, author Kathryn Daniels collected dozens of Anthony Maybury's anecdotes and common sense strategies about what it takes to be successful in business.
The result, Common Sense Business for Kids, is a collaboration designed to benefit and encourage kids interested in entering the business world; but Maybury's wisdom is ageless. Using practical judgment derived from experience rather than study, and using real-world examples, Anthony Maybury explains common sense realities behind basic business principles, including: fixed and variable costs, market potential, research, price strategies, inventory management, salesmanship, and management techniques. Mr. Maybury discusses characteristics needed to be a successful entrepreneur, manager, or employee. Mr. Maybury comments: "I hope the 'common sense' I share with you will be beneficial as you embark on your own career, that it helps you appreciate the value in being aware, of looking at things from multiple perspectives, and of being ready to adapt. I hope you see that even though success in business may seem complicated, it's really just 'common sense'. "