If 9/11 are the numbers of terror and despair, then 3: 16 are the numbers of hope. Best-selling author Max Lucado leads readers through a word-by-word study of John 3: 16, the passage that he calls the "Hope Diamond" of Scripture.
3: 16 will have a large, multi-faceted campaign, including:
Multiple licensed products to further extend 3: 16 at retail. Partners thus far include Hallmark, Dayspring, Kerusso, and Bob Siemon Designs
3: 16 curriculum and church musical in development
3: 16 consume music CD featuring top Christian music artists
3: 16 as the centerpiece of a global ministry initiative launched worldwide via simulcast on Palm Sunday, 3/16/08
Unprecedented release in several languages, including Spanish, German, Swedish, Dutch, Korean, Japanese, and Chinese
Multiple ancillary publishing products to include evangelism booklet, DVD priced for giveaway, children's product, and gift book