Christmas 1995, David Green (founder and owner of Hobby Lobby and her sister companies ) was reading the Christmas advertisements, including those for his own store, and he felt commissioned by God to do something different. Hobby Lobby was selling all kinds of crafts that customers used to celebrate Christmas, yet David Green was struck by the lack of any testimony in newspapers regarding the meaning of the holiday.
David Green responded to that commission in 1996 by creating a simple newspaper ad that began:
As you celebrate this Christmas season in the warmth of family and home, may you be drawn to the Savior; He who left the beauty of Heaven on our behalf and became like us, that we might become like Him. If you know Jesus as your Savior, then this season already has a special meaning. If you do not, we encourage you find a Bible-believing church in your community, and to discover a relationship this Christmas with the God who loves you more than you can begin to imagine.
Before long, Hobby Lobby was placing beautiful full-page ads celebrating the real meaning of Christmas, Easter and Independence Day in newspapers across the country. The impact and relevancy of these messages is ongoing.