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Not of This World®

Dear NOTW Customer, 

We are pleased to announce that Not of This World is back and better than ever! We here at Mardel have spent the last year making some significant changes to better serve you and bring you affordable Christian apparel with today’s latest fashion styles.
If you are familiar with NOTW - especially in California - you most likely remember the brand as a retail store called “C28” in malls. Over a few years, C28 stores grew to 24 locations and had a website. As the brand began to grow, NOTW decided to start selling their apparel wholesale to other retailers. Mardel was one of those retailers.
We liked the NOTW apparel for several reasons. One reason was that the NOTW message lined up with our message of spreading the gospel of Jesus Christ to the world.  Secondly, the Christian retail store needed some fresh, new designs; NOTW was exactly what we were looking for! We began selling NOTW in our stores, and so the relationship between Mardel and NOTW was born.
A few years ago, the economy began to suffer and it was especially bad in California. All retail stores were having a hard time staying in business - including C28. Before too long, C28 closed all of its locations and focused their business on online sales only. Then, C28 changed their name and become solely Not of This World.
The last two years were financially tough for the staff at NOTW. We knew that this brand was strong and decided that world was better off with NOTW than without it. So Mardel made a financial investment to help their business stay afloat and continue to spread the gospel through clothing and accessories.
If you are familiar with Mardel, then you probably know that our parent company is Hobby Lobby.   Between the two companies we have over 750 stores nationwide, 34 of which are Mardel Christian and Education stores. Our infrastructure is second-to-none and the business is run by the Green Family, who are strong Christians and run their business as such. We have more than 8 million square feet of offices and warehouse space and employees in place to handle everything from buying, merchandising, shipping, and so on.
Within the last year, it became apparent that the NOTW operations in California were not going to make it as a company. We didn’t want the brand to go away though, because we recognize how important it is to so many followers of Christ. So we offered to purchase the brand and move all the offices and resources to our headquarters here in Oklahoma. The purchase was accepted and Mardel is now the exclusive owner of the NOTW brand.

As with any company acquisition, everything takes time. We have spent the last year moving offices, taking care of inventory, and getting our website ready for orders. Our designers have also spent a lot of time coming up with fresh designs and have an awesome Fall line that is out right now. We are also excited to announce that we are already working on our Spring Line, and we think you will love it!

One of the biggest complaints we were hearing when we acquired NOTW is that they were out of stock a majority of the time and that their shipments were not on time. With all our of resources here at Mardel, we can assure you that you will get quality customer service, we will have the products in stock, and we can offer you better pricing since we can leverage our buying power to bring you more discounts. 

We want you to be comfortable knowing that when you buy from Mardel, you are also supporting ministries around the world. That is our first calling.

Mardel supports great ministries like:

Wycliffe –

Mardel tithes 10% of our profits just to this one company alone.   Over the past 35 years, we have helped translate more than 45 versions of the Bible in native tongues that have never heard the gospel.   Missionaries can spend 20 to 40 years in one remote area of the world just to learn and translate a native tongue.  We just get to play a small part in funding the printing of those Bibles.

You Version –

We help fund this app for mobile users so that anyone with a computer or mobile device can download the Bible in many different versions and languages. Today we are close to 200 million downloads. Visit their website to see a running total of downloads every second.

Museum of the Bible –

The Green Family is passionate about preserving God’s word, whether it’s written or through Biblical artifacts. We have gathered and purchased thousands of Biblical artifacts from around the world and are bringing them all to one place. In the fall of 2017, we will open the Museum of the Bible in Washington, DC. It will be three stories tall and will contain some of the most influential and breath-taking artifacts you will ever see in one building. Visit their website for more information.
For information about the numerous other ministries we support, you can visit and

In short, Mardel is so passionate about the NOTW brand that we were willing to purchase the company to make sure it stayed around to serve you. Our pledge is to bring you better designs, better customer service, and to continue to spread the gospel message around the world that “we are not of this world,” and that we have higher calling to serve our Lord and Savior Jesus Christ! We will never be ashamed of that.
Thanks for reading this long letter! We thought it was important for you to learn a little about who Mardel is and where NOTW has been the past year.  We hope you will continue to shop with Mardel and if there is anything we can do to better serve you, please let us know.